Kaseya Center Privacy Policy

Last Updated: April 23, 2025

This “Privacy Policy” describes the privacy practices of Basketball Properties, Ltd. (“BPL”, “we” or “us”) in connection with www.KaseyaCenter.com (the “Site”). Please review this Privacy Policy carefully to understand our policies and practices regarding your information. If you do not agree with our policies and practices, please do not use the Site.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically and will be posted on the Site, indicating when it was last updated.  If there are material changes to our Privacy Policy, we will post a prominent notice on our Site and/or provide other notice as required by law. 

What Information Do We Collect About You?

Information you provide.  We collect personal information you enter on the Site or send us in any other way, including, without limitation, when you:

• Register for a mailing list
• Order or make a purchase from the Site
• Post content to the Site
• Provide us with billing information
• Enter into a contest, sweepstake, or other promotion
• Contact us for any reason     

Register for an account. We also collect personal information when you register for an account or create/update a user profile on the Site.  That information may include data that your computer or mobile device sends us.  The personal information collected during the account/profile registration process may vary but typically includes:

• Your name
• Your username and password
• Your email address
• Your mailing address
• Your telephone number
• Your interests
• The country in which you reside
• How you interact with our Site (e.g., when you click or see an advertisement)
• Your social media information (e.g., social media username and profile picture)

Making a purchase. If you place an order or make a purchase from the Site, we use a third-party to collect information about the purchase or transaction. This may include:

• Name
• Payment card information
• Email address
• Mailing address
• Amount of your transaction and method of payment
• Billing information
• Transaction history

Website browsing information. When you visit the Site, your browser automatically sends certain information to us directly or via our analytics provider (e.g., Google Analytics, Adobe Analytics).  That information may include:

• your IP address
• online browsing data or “clickstream data” (e.g., date and time of access to the Site, referring website address, pages viewed, features used, links clicked, and other actions you take in connection with the website)
• browser type
• browser language
• operating system
• the nature of the device from which you are visiting the Site (e.g., a personal computer or a mobile device)
• geo-location data
• session identification number
• search terms, search results 

A cookie is a small text file stored on your device that lets us know whether you’ve visited the Site before as well as your navigation experience during your visit.  Cookies may be used to facilitate your access to the Site, enhance and personalize your online experience, and recognize your computer or your device. 

Web beacons are small graphics placed on the Site and in email communications that are used to measure the effectiveness of the Site and email communications.

• Web beacons on the Site collect information about your visit, like the pages you view, the features you use, the links you click, and other actions you take in connection with our websites. 
• Web beacons in our emails track your interactions with those messages, such as when you receive, open, forward or click a link in an email message from us.

We use the following types of cookies on the Site:

• Necessary Cookies
  These cookies are necessary for our Site to operate properly and enable you to use its features. Without these cookies, certain services cannot be provided. If you use your browser settings to block them, we cannot guarantee your security or predict how the Site will perform during your visit.
• Functional Cookies
  These cookies allow our website to remember choices you make and provide enhanced and more personal features. For example, they remember changes made to parts of the Site that you can customize. 
• Analytics Cookies
  These cookies collect information about how you interact with the Site, such as what pages you visit and if any errors have occurred. The information is used to improve how our Site functions. These cookies do not collect information that identifies you but generate statistical data about your use of the Site. We may use third-party web analytics services, such as Google Analytics or Adobe Analytics, which analyze, how a visitor uses the Site.  To learn more about Google Analytics and how to opt out, please visit https://support.google.com/analytics/answer/181881?hl=en.
• Advertising Cookies
  We use cookies or similar tracking technologies on the Site to help us deliver our content and advertising.  They help us measure the effectiveness of our advertising campaigns. These cookies may reflect demographic or other data linked to data you voluntarily have submitted to us (e.g., your email address) that we may share with data providers solely in hashed, non-human readable form. If you are a registered user on the Site, the information collected from the Site is not anonymous and we may use this information along with other information we know or infer about you, including your preferences, to tailor content, services, advertising, and offers for you.

You may see our advertisements on other websites or mobile apps.  This is because we participate in advertising networks. Ad networks allow us to target our messaging to users based on demographic data, interests, and the way they browse the Internet. These networks track users’ online activities over time by collecting information through automated means, including through the use of cookies, web server logs, web beacons, and other similar technologies. The networks use this information to show ads that may be tailored to individuals’ interests, to track users’ browsers or devices across multiple websites, and to build a profile of users’ online browsing activities. The information our ad networks may collect includes data about users’ visits to websites that participate in the relevant ad networks, such as the pages or ads viewed and actions taken on the websites. You can opt out of receiving interest-based advertising on our Site by blocking these cookies as described below.

Your browser may give you the ability to control cookies or other tracking tools.  These “do not track” features are not all uniform and we do not currently respond to those signals. The Help portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to delete existing cookies.  If you decide to disable cookies, it is possible that some of our Site’s features won’t function properly.  For more information on deleting or controlling cookies, visit www.aboutcookies.org.  These links will also explain how to manage cookies for the most common browsers:

• Google Chrome
• Firefox
• Safari
• Internet Explorer
• Microsoft Edge

In addition to the browser-based controls, you can manage third-party cookies by visiting www.aboutads.info/choices/. 

Location-based information.  If you access the Site from a mobile device, the Site may try to access your location to tailor your experience based on your location.  If that happens, we may collect information about the location of your device such as GPS coordinates, but only if the GPS, Wi-Fi, and Bluetooth features of your mobile device are enabled. This location-based information is collected through GPS, Wi-Fi, or Bluetooth sensors, and may be shared with a third party who may access such information to provide location-based information to us. If you disable any location-based services on your device, you may not be able to use certain features of the Site. 

Information Provided by Third Parties.  We also collect information about you from other sources such as public and third-party databases and other third parties, including our business and trade partners, to supplement information about you.  For example, we may purchase information about your interests and hobbies to help us tailor our marketing content and communications to you.

Why Do We Collect Information About You?

We collect personal information about you for the following reasons:

Customizing our communications with you and providing personalized content, offers, and advertising, including on our Site and about BPL and the Miami Heat, and determining the effectiveness of our sales, marketing and advertising. If you wish to opt out of BPL marketing, you may unsubscribe by contacting us as set out in the Contact Us section of this Privacy Policy, or by clicking the Unsubscribe option in any marketing communication we send to you.

• Processing required for administrative purposes, such as to process and fulfill any purchases you make on the Site, notify you of your order status, notify you about important functionality changes to the Site, provide customer service, assist you with registration on our Site, or respond to inquiries from you.
• Administering offers, promotions, and surveys delivered through the Site and communicating with you about Kaseya Center and Miami Heat-related issues, including to promote our company, Kaseya Center and Miami Heat events. If you wish to opt out of BPL marketing, you may unsubscribe by contacting us as set out in the Contact Us section of this Privacy Policy, or by clicking the Unsubscribe option in any marketing communication we send to you.
• Operating, evaluating, and improving our business (including developing new products, managing communications, performing accounting, auditing, billing, reconciliation and collection activities, analyzing and enhancing our products and websites and performing data analyses, including market and consumer research, trend analysis, and financial analysis). We may aggregate your personal information with other users’ personal information to help us determine how people use the Site and to improve the Site’s performance and usefulness.
• Protecting against, and identifying, fraud and other criminal activity or exercising or defending legal claims.

With Whom Do We Share Information About You?

• Our affiliates and other companies in which we have an economic interest.  We may share your personal information with our affiliates and companies in which we have an economic interest or ownership rights.
• Corporate restructure.  We may transfer personal information about you in the event of a liquidation, reorganization, merger, sale of the company, consolidation, change of control, asset or stock acquisition/disposition, or other corporate combination.  Should such an event occur, we will use reasonable efforts to ensure the transferee uses your personal information in a manner consistent with this Privacy Policy.
• Other third parties.  We may share your personal information with other third parties, such as law enforcement or other government entities: (1) if we believe there has been a violation of our website policies; (2) if we believe that someone may be causing injury to our rights or property, other users, or anyone else; (3) to respond to judicial process or to provide personal information to law enforcement; or (4) as required by law.
• Other websites not owned by BPL. The Site interfaces with and links to websites of partners as well as certain social media platforms (e.g., Facebook, Instagram, TikTok, X), and may use social media plugins (e.g., the Facebook "Like" button, "Share to X" button) to facilitate social media functions. If you are a member of a social media platform or website, and log in to such social media or platform, the interfaces may allow the social media platform or website to connect your Site visit to your personal information with those third-party sites/platforms. We have limited to no control over how other sites/platforms collect, store, or use your personal information on those websites, social media platforms, or plugins.  Before you choose to access other websites from the Site or social media platform or “Like” or share personal information from the Site through any social media platform or website, please be certain that you review the privacy statement of that social media platform or website. In these instances, your interactions with us are governed by this Privacy Policy as well as the privacy policy of the social media platform or website you use.
• Others working for us.  We may share your personal information with third parties that perform services on our behalf, including running our App, sending communications for us, payment processing, advertising and marketing, analytics, fraud and security, customer relations, and executing marketing programs and promotions. 

How You Can Control Your Information 

You may update or change information related to your account by updating your profile, accessible via the home page once you are logged in, or by sending us an e-mail at privacy@kaseyacenter.com. 

You may always opt out of receiving future commercial e-mail messages from us or request that your personal information be removed from the Site by e-mailing us at privacy@kaseyacenter.com. Please be aware that if you opt out of receiving commercial e-mail from us, it may take up to ten (10) business days for us to process your opt-out request, and you may receive commercial e-mail from us during that period. 

Even if you opt out of receiving promotional and marketing material, we may still correspond with you about your existing or past business relationships with us (e.g., any purchase of our products or use of our services, or responses to your requests for information either through the Site or other means).  We may also access and view your information in the course of maintaining and improving our Site and our services.

You can exercise any of your rights by making a request to us at the contact information provided in the Contact Us section.  

How Do We Protect Your Information?

We recognize the importance of maintaining the security of your personal information.  We have implemented technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, use, and modification. Unfortunately, guaranteed security does not exist on the Internet or offline.  We therefore cannot guarantee that your personal information will be free from unauthorized access by third parties.   

Children’s Personal Information

Our Site is designed for a general audience and is not directed to children.  We do not knowingly collect or solicit personal information from children under the age of 13 (or other relevant age, as applicable pursuant to relevant law) through the Site. If we become aware that we have collected personal information from a child under such age, we will promptly delete the information from our records. If you believe that a child under such age may have provided us with personal information, please contact us as specified in the Contact Us section of this Privacy Policy.

Participation in Financial Incentive Programs

We will notify you in the event we offer any financial incentive for the use of your personal information. Please note that participating in incentive programs is entirely optional, you will have to affirmatively opt-in to the program and you can opt-out of each program (i.e., terminate participation and forgo the ongoing incentives) prospectively by following the instructions in the application program description and terms.

California's “Shine the Light” law (Cal. Civ. Code §1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us as specified in the Contact Us section of this Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, or you would like to exercise your rights under applicable privacy law, please email us at privacy@kaseyacenter.com or call us at 1-800-585-1626.

Your Data Privacy Rights

We offer you certain choices related to your personal data. The choices detailed in this section may not apply in every circumstance and are based on your state of residency. You may have one or more of the following privacy-related rights available to you:

• Right to Know – The right to request what Personal Information we have collected, used, and the categories of third parties with whom we have shared your Personal Information during the past 12 months. We have made this information available within this Privacy Policy.
• Right To Access – The right to request a copy of the specific pieces of Personal Information we maintain about you.
• Right to Delete – The right to request that their Personal Information be deleted, subject to some exceptions. Once we receive your request and confirm your identity, we will review your request. We may deny your deletion request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies.
• Right to Correct – The right to correct Personal Information that has become outdated or is otherwise inaccurate.
• Right to Opt-Out – The right to opt-out of the sharing of Personal Information for targeted and cross-context behavioral advertising purposes. In some states, you may also have the right to limit the use of sensitive Personal Information.
• Right to Data Portability – The right to request that we provide you or another entity with your Personal Information in a readily usable format, as technically feasible.

DO NOT SHARE MY PERSONAL INFORMATION (RIGHT TO OPT-OUT)

To request that we not “Sell or Share Your Personal Information” please submit a request via our online request form here, email us at privacy@kaseyacenter.com or call the following toll-free number: 1-800-585-1626. In this case “sharing” refers to a specific type of disclosure under certain privacy laws that relates to advertising activity including targeted advertising (also called “cross-context behavioral advertising”). An example of selling or sharing information is when we disclose information about you (like when you have visited our Site) tied to unique identifiers, like device IDs, with third parties for targeted or cross-context behavioral advertising. When you tell us not to sell or share your Personal Information, we will not disclose your personal data for these purposes. Please note that not all disclosures of your Personal Information constitute a “share” or “sale” of your data under applicable privacy laws.

Exercising Your Rights

To exercise the rights mentioned above, you generally must submit a request and verify your identity to a degree of certainty based on the sensitivity of your request. As required by applicable law, we will seek to verify your identity and state of residence for each request (a “Verifiable Consumer Request”). We will not fulfill your request unless you have provided sufficient information for us to reasonably verify your identity as the consumer about whom we collected Personal Information.

Only you, or someone legally authorized to act on your behalf (an “Authorized Agent”), may make a request to know or delete related to your personal data. We require Authorized Agents to provide written authorization confirming they may submit a request on your behalf. You may only submit a request to know twice within a 12-month period. We endeavor to substantively respond to a Verifiable Consumer Request within forty-five (45) days of its receipt, unless we require an extension. If we reasonably require an extension, we will inform you of the reason and extension period.

Once we receive your request and confirm your identity, we will review your request. We may deny your request if retaining the information is proper and necessary or if an exception allowing us to retain the information applies. If we deny your request, you may submit an appeal. Instructions for how to submit your appeal will be included in our response explaining why we denied your request. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

If necessary to verify your identity, we may ask you to provide additional information that will help us do so. We will only use that additional information in the verification process, and not for any other purpose. If we cannot verify your request, we will not disclose any personal information.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.

Authorized Agents

If you wish to submit a request to know, delete, or opt out through an authorized agent, we require the following before we can process the request:

• A notarized copy of your written permission authorizing the agent to make the request, and
• That you verify your identity directly with us.

If your authorized agent has a valid power of attorney under California Probate Code sections 4000 to 4465, we may request proof of the power of attorney instead of the foregoing.

We may deny a request from an agent that does not submit proof you authorized them to act on your behalf.

Non-discrimination

We will not discriminate against you for exercising any of your data subject rights. We do not charge a fee to process or respond to your Verifiable Consumer Request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Summary of Personal Information Processing

To help you understand our privacy practices, the following table shows, for the past twelve (12) months: which categories of personal information we have collected, the categories of sources from which we collected personal information, our business or commercial purposes for collecting the information, and the categories of third parties with whom we have shared personal information:

Category of Personal Information	Sources	Purposes	Third parties shared with
Identifiers such as real name or alias, email address, telephone number, IP address, mailing address, and unique personal identifier or online identifier	Consumer; System generated	To identify you for operational or customer support purposes To track your interactions with our Site To contact you	Service providers   Anonymized data shared with third-party analytics providers like Adobe or Google
Categories of personal information described in Cal. Civ. Code § 1798.80(e) such as name, mailing address, telephone number	Consumer	To sell merchandise and tickets to you   To contact you and ship your purchases	Service providers
Characteristics of protected classifications under California or federal law such as name and telephone number	Consumer	To sell merchandise to you and ship your purchases To contact you	Service providers
Internet or other electronic network activity information such as date and time of access to KaseyaCenter.com, interaction with the website (e.g., whether user clicks on advertisements), registered domain or home server, online browsing data, search terms, search results, referring website address, pages viewed, features used, links clicked, other actions you take in connection with the website, browser type, browser language, operating system, internet service provider, session identification number, nature of the device, and device identification number	Consumer; System generated	To learn more about your interests and purchasing behavior Operational Performance To target offers and promotions to you	Service providers Adobe Analytics
Professional or employment-related information	Consumer	To learn more about the user’s affiliated organization	Service providers
Inferences drawn from any of the information above to create a profile	Consumer; System generated	To learn more about your interests and purchasing behavior To target offers and promotions to you	Service providers